About

I fell in love with cashmere the first time I wore it. Ever since a dreamed about a thick handmade sweater that I would wear for years. And I’ve found one! On a flea market. It was a beautiful beige sweater made for men. I still have it in my closet and still, love it.

So I wanted to have more of stuff like this, more of this comfort, more of this effortless beauty and more everyday heroes like this! My search brought me to a small family business deep in Mongolian steeps, to a manufacturer, who produces both: raw material and a product. They have beautiful animals, who are free to live the life they deserve and give the best cashmere wool on the planet.

I came up with the idea to produce pieces you will instantly fell in love with, the ones which were made for years, the way it actually meant to be. I wanted fashion to have a good karma, from happy animals over happy employees to happy customers.

Because this is the only way it’s right.